A person working as a Marketing Research Director in United States of America will on average earn $134199 per year (pre-tax value). Salary is provided in USD ($/dollar) value.
Below is a break-down of yearly, monthly, weekly and hourly rate.
| Rate Type | Amount (USD) |
|---|---|
| Yearly salary | $134,199.00 |
| Weekly salary | $2,580.75 |
| Daily salary | $367.67 |
| Hourly salary | $45.96 |
This means marketing research director salary is above average!
Job Industry: marketing
Description: A Marketing Research Director is responsible for overseeing and managing the market research activities within an organization. They lead a team of researchers to gather, analyze, and interpret data to provide insights that drive marketing strategies and decision-making. The director ensures that research projects are conducted effectively and efficiently, utilizing various methodologies such as surveys, focus groups, and data analysis. They collaborate with cross-functional teams to identify market trends, consumer preferences, and competitive intelligence to develop effective marketing campaigns and product strategies. The director also plays a crucial role in identifying new market opportunities and assessing the potential risks associated with them. They stay updated with industry trends and emerging technologies to enhance research methodologies and tools. Overall, the Marketing Research Director plays a pivotal role in guiding marketing efforts by providing valuable insights based on comprehensive market research.
Tagged with: Marketing Research, Market Analysis, Data Interpretation, Consumer Insights, Competitive Intelligence, Market Trends