A person working as a Media Planner Buyer in United States of America will on average earn $55265 per year (pre-tax value). Salary is provided in USD ($/dollar) value.
Below is a break-down of yearly, monthly, weekly and hourly rate.
| Rate Type | Amount (USD) |
|---|---|
| Yearly salary | $55,265.00 |
| Weekly salary | $1,062.79 |
| Daily salary | $151.41 |
| Hourly salary | $18.93 |
This means media planner buyer salary is below average!
Job Industry: advertising
Description: A media planner buyer is responsible for developing and implementing strategic media plans to effectively reach target audiences and achieve marketing objectives. They analyze market research and consumer data to identify the most appropriate media channels and platforms for advertising campaigns. They negotiate and purchase media space, ensuring optimal placement and cost efficiency. Media planner buyers collaborate with creative teams to develop compelling messaging and creative assets that resonate with the target audience. They also monitor and analyze campaign performance, making adjustments as needed to optimize results. This role requires strong analytical skills, knowledge of media buying and planning tools, and an understanding of consumer behavior and media trends.
Tagged with: Media planning, Media buying, Advertising strategy, Market research, Campaign optimization, Cost efficiency